
Globalization is a currently topic lived around the world. All business, social groups and contacts, enterprises, technology run with advances of each year and century. An evident clue about these changes is applications on the internet, and the more relevant, we guess, is Facebook. It is a revolutionary movement where a lot of people interact with another people, of different countries, cultures and languages. Based on this change in our life mode, Facebook have triggered positive and negative aspects in culture. Below we are going to explain them.
By the positive side, we could defend point of ease social contact. Thanks to applications as Facebook people would have a social meeting point where find known people like friends and family. It is an interaction container. Related with enterprises, Facebook plays an important role if we talked of marketing. Today, enterprises that do not have profile have a competitive disadvantage against other companies that has it. By this media, large and medium companies could make business and publish their products to the customers.
By the other side, this revolution brings great risks to users. Many people develop an obsession to this application and have degradation in their studies, work and visual performance. Some enterprises prohibit use of Facebook for these reasons. Also, people public their private life, each event and each action, and this creates a dependency in the user. This triggered sometimes a depression feeling that hardly can be removed. Finally, children are vulnerable to suffer kidnappings because they are too innocent, accept whatever people and they could steal their information.
In conclusion, we think Facebook is a great tool with strong advantages, but it could be dangerous, all depends of the use that people do. And enterprises have a powerful option if they know how exploit that. Like David Kikpatrick says: “Facebook effect: Internal history of a company connected to the world”. Today there are consultant dedicated to this profession and this shows the importance of the famous application. In this new decade, Facebook is playing a essential paper in social and business life of the enterprises. Each time, new advance is appearing, what will be next advances?



